Open AccessManaging A Franchise System: A Literature Review And A Synthesis
Author(s) -
Ramon Diaz-Bernardo
Publication year - 2013
Publication title -
journal of business and economics research
Language(s) - English
Resource type - Journals
eISSN - 2157-8893
pISSN - 1542-4448
DOI - 10.19030/jber.v11i7.7947
Subject(s) - franchise , balance (ability) , business , marketing , industrial organization , medicine , physical medicine and rehabilitation
The article reviews the line of franchising research known as managing a franchise system. The main research topics that can be found in this line of research are conflicts between franchisor and franchisee, the balance of power in the franchising system, and managing the franchisor-franchisee relationship. The author reviews some of the existing literature related to managing franchising systems and provides a synthesis and some recommendations to develop better franchising systems.