Open AccessA Case Study Of Crisis Communication, Image Restoration And Utilitarian Ethics: A Recall Of Contaminated Peanut Butter Examined
Author(s) -
Kylie D. Roman,
Maria A. Moore
Publication year - 2012
Publication title -
journal of business case studies
Language(s) - English
Resource type - Journals
eISSN - 2157-8826
pISSN - 1555-3353
DOI - 10.19030/jbcs.v8i3.6990
Subject(s) - recall , peanut butter , psychology , business , economics , advertising , marketing , social psychology , food science , cognitive psychology , biology