Open AccessA Study Of The Management Of Thai Food Shops In Auckland, New Zealand
Author(s) -
Thongphon Promsaka Na Sakolnakorn
Publication year - 2012
Publication title -
journal of business case studies
Language(s) - English
Resource type - Journals
eISSN - 2157-8826
pISSN - 1555-3353
DOI - 10.19030/jbcs.v8i2.6807
Subject(s) - business , marketing , government (linguistics) , food service , service (business) , advertising , linguistics , philosophy
This study aims to present: (1) the motivations behind the decision to set up Thai food shops in Auckland, New Zealand, (2) how the owners manage their business, and (3) the support requirements from the Thai government. This study includes an in-depth interview of a Thai man who is an owner of three food shops in Auckland. From the study, we found the motivations of the owner to set up business in New Zealand were that he likes the country, because the people have discipline and follow the rules, and he has a girlfriend who previously worked in Auckland. In addition, we found that to run a Thai food shop in New Zealand, a businessman must know service, marketing, food standards, consumer behavior, and other aspects of running a business, such as the costs of labor and operating expenses.