Open AccessDeveloping Crisis Management Skills Through A Realistic Case Scenario
Author(s) -
Connie B. Budden,
Michael C. Budden
Publication year - 2010
Publication title -
journal of business case studies
Language(s) - English
Resource type - Journals
eISSN - 2157-8826
pISSN - 1555-3353
DOI - 10.19030/jbcs.v6i6.268
Subject(s) - variety (cybernetics) , crisis management , skills management , business , public relations , class (philosophy) , knowledge management , process management , computer science , political science , economics , marketing , management , artificial intelligence
Increasingly, managers and public relations officials seem to be at the forefront of newscasts as a variety of organizational crises develop. Business educators attempting to teach appropriate crises management knowledge and develop skills needed to address such a crises should incorporate realistic case scenarios to challenge students. Such realistic cases should appropriately address communication and management needs related to crises that may develop. This paper presents a realistic case that has been used to instill crisis management skills in a business public relations class.