Open AccessCo-Opetition Between SAP And Oracle: The Effects Of The Partnership And Competition On The Companies Success
Author(s) -
Erin M. Troesch,
Paul F. Schikora
Publication year - 2010
Publication title -
journal of business case studies
Language(s) - English
Resource type - Journals
eISSN - 2157-8826
pISSN - 1555-3353
DOI - 10.19030/jbcs.v6i4.891
Subject(s) - competition (biology) , oracle , business , general partnership , vendor , coopetition , industrial organization , marketing , business administration , microeconomics , economics , computer science , game theory , finance , ecology , software engineering , biology
This research paper presents the secondary research findings on the similarities and differences between the strategies of SAP and Oracle, reasons why customers choose one vendor over the other, and how the competition between SAP and Oracle affects their cooperation with each other. This latter effect we refer to as co-opetition. A summary and conclusions will follow a detailed discussion of the aforementioned factors of co-opetition between SAP and Oracle.