Open AccessThe Wine Vault And Bistro: A Case Study
Author(s) -
Melissa St. James
Publication year - 2011
Publication title -
journal of business case studies
Language(s) - English
Resource type - Journals
eISSN - 2157-8826
pISSN - 1555-3353
DOI - 10.19030/jbcs.v6i1.854
Subject(s) - vault (architecture) , girl , wine , marketing , business , advertising , visual arts , art , psychology , developmental psychology
This case study details the creation and evolution of an entrepreneurial effort started by a 7 year old girl and continued by her entire family. What began as a young girl’s way to earn money without selling her toys has evolved into a successful restaurant and wine bar called The Wine Vault & Bistro, tucked away in the South Mission Hills neighborhood of San Diego, CA. This case has been prepared as the basis for classroom discussion and is not intended to illustrate either effective or ineffective business practices. Sample discussion questions are included at the conclusion of the case itself.