Open AccessOptimizing Resource Allocations With A Strategic Focus: An Accounting Perspective
Author(s) -
Joseph M. Larkin
Publication year - 2011
Publication title -
journal of business case studies
Language(s) - English
Resource type - Journals
eISSN - 2157-8826
pISSN - 1555-3353
DOI - 10.19030/jbcs.v5i5.4721
Subject(s) - business , perspective (graphical) , product (mathematics) , key (lock) , pharmaceutical industry , resource (disambiguation) , focus (optics) , marketing , sales force , cost accounting , management accounting , industrial organization , process management , accounting , computer science , medicine , computer network , physics , geometry , mathematics , computer security , artificial intelligence , optics , pharmacology
This case focuses upon the pharmaceutical industry and key financial and strategic management decisions. An international pharmaceutical firm plans to launch a new product. The organization must decide whether or not to increase their internal sales force or hire a Contract Sales Organization for the product launch. Students will have to analyze the quantitative cost information as well as consider qualitative considerations.