Open AccessCompetition In The eLearning Industry: A Case Study
Author(s) -
John A. Kaliski,
Jon Kalinowski,
Paul L. Schumann,
Tim Scott,
Dooyoung Shin
Publication year - 2011
Publication title -
journal of business case studies
Language(s) - English
Resource type - Journals
eISSN - 2157-8826
pISSN - 1555-3353
DOI - 10.19030/jbcs.v4i2.4760
Subject(s) - competition (biology) , variety (cybernetics) , identification (biology) , industrial organization , marketing , competitive advantage , business , computer science , artificial intelligence , ecology , botany , biology
This paper highlights the structural attributes of the eLearning Industry. The case presents details regarding the evolution of the eLearning market and provides the opportunity for students of strategic management to build critical industry analytical skills by applying a variety of techniques highlighted in the accompanying case teaching note. To obtain a copy of the teaching note, contact the corresponding author by email. The analytical techniques applied include the identification of the chief economic characteristics of the industry, Porters five force model of competition, the impact of driving forces on industry structure, and the identification of necessary competitive capabilities (success factors) for success in the eLearning industry.