Open AccessThe Case For Consistency: What Justifies The Maintenance Of A Top International Hotel Reputation?
Author(s) -
JeJoan H. Coll-Reillyrry
Publication year - 2011
Publication title -
journal of business case studies
Language(s) - English
Resource type - Journals
eISSN - 2157-8826
pISSN - 1555-3353
DOI - 10.19030/jbcs.v4i1.4741
Subject(s) - reputation , consistency (knowledge bases) , service (business) , business , marketing , economics , political science , computer science , law , artificial intelligence
This case addresses the issues encountered when an international hotel chain develops the reputation for being a top hotel. The case examines the situation of visitors who pay, by American standards, the premium price for a stay at this chains Acapulco resort only to encounter inconsistent and, at times, questionable service. Discussion questions and teaching notes are included.