Open AccessWhat Have I Learned?
Author(s) -
William Matthews,
E. J. Roy Knaus
Publication year - 2006
Publication title -
journal of business case studies
Language(s) - English
Resource type - Journals
eISSN - 2157-8826
pISSN - 1555-3353
DOI - 10.19030/jbcs.v2i1.4881
Subject(s) - bottling line , business , management , marketing , operations management , economics , engineering , mechanical engineering , bottle
Peter Caswell had always viewed the families bottling business as his birthright. He was stunned when his father sold the business while he was still in college. After becoming a successful personal injury lawyer with a bright future, he learns of the Brustlin Bottling Company that was for sale. In the case Peter reviews with Alan Dawes, his long time friend, information he has developed on five successful companies in the boutique soft drink bottling business. He is trying to decide his next steps a strategy to employ in the business.