Open AccessWith Or Without Rutabaga?
Author(s) -
Gary J. Brunswick
Publication year - 2018
Publication title -
journal of business case studies
Language(s) - English
Resource type - Journals
eISSN - 2157-8826
pISSN - 1555-3353
DOI - 10.19030/jbcs.v14i1.10102
Subject(s) - product line , business , marketing , product (mathematics) , status quo , equity (law) , brand equity , extension (predicate logic) , economics , computer science , market economy , geometry , mathematics , political science , law , engineering , manufacturing engineering , programming language
The case involves a small local business (family-owned) which produces and sells an interesting food product – the pasty. The business is quite profitable, and potential growth options are contemplated, including but not limited to geographic expansion, online sales, focus on developing brand equity, product line extension, or maintaining the status quo.