Open AccessThe Lucky Dragon幸运的龙– Hong Kong, Special Administrative Region, China
Author(s) -
Robert G. Eliason,
Fernando Pargas,
Michael D. Yankey
Publication year - 2016
Publication title -
journal of business case studies
Language(s) - English
Resource type - Journals
eISSN - 2157-8826
pISSN - 1555-3353
DOI - 10.19030/jbcs.v12i1.9560
Subject(s) - china , mainland china , business , competition (biology) , profit (economics) , mainland , business opportunity , marketing , advertising , management , political science , history , law , economics , ecology , archaeology , biology , microeconomics
The Lucky Dragon is a vitamin, Chinese medicine and nutraceutical company located in Causeway Bay in Hong Kong. Although the company was ran for 50 years by the Ng family, after the patriarch Mr. Ng Shu Chorn passed away, his children decided to sell it, as none of the three children were interested in managing the store or sourcing products and selling them to other shops. Increasingly, competition from mainland China had been eroding profit margins of similar businesses in Hong Kong, and each of the siblings had respectable jobs, so cashing in was the best course of action. Anderson Products LLC, a health and wellness company headquartered in Provo, Utah, had hoped to expand to the seemingly lucrative Chinese market, but they were inexperienced with international business and afraid of mainland China regulations. They saw the advertisement for the sale of The Lucky Dragon as a great opportunity to get their feet in the door, under the more auspicious regulations that Hong Kong could offer.