Open AccessGames People Play: A Comparative Study Of Promotional Game Participants And Gamblers
Author(s) -
Beverly A. Browne,
Dennis O. Kaldenberg,
Daniel J. Brown
Publication year - 2011
Publication title -
journal of applied business research
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.149
H-Index - 22
eISSN - 2157-8834
pISSN - 0892-7626
DOI - 10.19030/jabr.v9i1.6099
Subject(s) - lottery , demographics , psychology , advertising , consumption (sociology) , linear discriminant analysis , social psychology , business , demography , economics , sociology , computer science , social science , microeconomics , artificial intelligence
This study examines the use of promotional games and contests as a form of hedonic consumption related to other gaming behavior. Discriminant analysis using a combination of demographics and gambling behavior identified age, lottery playing, and education as important predictors of promotional game playing. Compared to non-players, users of promotional games were younger, better educated, more likely to be part of families with children, and more likely to participate in legal gambling activities.