Open AccessA Strategic Model of Price, Quality And Value
Author(s) -
Glenn DeSouza
Publication year - 2011
Publication title -
journal of applied business research
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.149
H-Index - 22
eISSN - 2157-8834
pISSN - 0892-7626
DOI - 10.19030/jabr.v9i1.6094
Subject(s) - market share , value (mathematics) , competition (biology) , quality (philosophy) , economics , microeconomics , marketing , industrial organization , business , computer science , philosophy , epistemology , ecology , machine learning , biology
How do we gain market share? is a critical question, and the answer is usually anything but obvious. The ability to answer the question correctly is the hallmark of a growing and profitable company. This article presents a model of price, quality and value that can be used to explore answers to the question of market-share gain. The model is strategic in the sense that all measures are defined relative to the competition.