Open AccessPricing Strategies In High-Inflation Markets: Implications For The Multinational Corporation
Author(s) -
Alphonso O. Ogbuehi
Publication year - 2011
Publication title -
journal of applied business research
Language(s) - English
Resource type - Journals
eISSN - 2157-8834
pISSN - 0892-7626
DOI - 10.19030/jabr.v9i1.6093
Subject(s) - multinational corporation , inflation (cosmology) , economics , competition (biology) , monetary economics , business , task (project management) , government (linguistics) , financial economics , industrial organization , microeconomics , finance , physics , theoretical physics , ecology , linguistics , philosophy , management , biology
The pricing decision of multinational firms directly affects their ability to competitively remain in a high-inflation market. Pricing, never an easy task, involves many factors such as competition, market demand, government regulations, and internal factors. However, when the firm must set price within a high-inflation market, these factors become compounded. A framework for formulating pricing strategies in high-inflation markets is proposed.