Open AccessConflict And Ambiguity Resulting From Purchasing Performance Measurement Criteria: Their Impact On Buyers
Author(s) -
Raghu Tadepalli
Publication year - 2011
Publication title -
journal of applied business research
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.149
H-Index - 22
eISSN - 2157-8834
pISSN - 0892-7626
DOI - 10.19030/jabr.v7i4.6202
Subject(s) - ambiguity , purchasing , role conflict , measure (data warehouse) , marketing , business , microeconomics , psychology , social psychology , economics , computer science , data mining , programming language
The evaluation of purchasing performance is both imprecise and difficult. Criteria used to measure purchasing performance could be perceived by buyers to be either in conflict with one another, or ambiguous. It was found that conflict and ambiguity regarding the performance criteria adversely affected buyers role conflict and role ambiguity. The implication of this research is that conflict and ambiguity in performance criteria exist. Buyers experience decreased satisfaction with organizational policies as a consequence.