Open AccessThe Role Of Marketing In The Economic Development Of Eastern European Countries
Author(s) -
Allan C. Reddy
Publication year - 2011
Publication title -
journal of applied business research
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.149
H-Index - 22
eISSN - 2157-8834
pISSN - 0892-7626
DOI - 10.19030/jabr.v7i3.6232
Subject(s) - prosperity , democratization , marketing , order (exchange) , business , marketing strategy , work (physics) , economics , political science , economic growth , engineering , democracy , mechanical engineering , finance , politics , law
This paper deals with the role of marketing in Eastern Europes economic development. Economic miracles do not happen simply by democratization alone. The vital role that marketing plays in the economic development must be clearly understood and marketing practices must be adhered to. Unless the public and bureaucrats are indoctrinated about marketing their dreams of achieving economic prosperity may simply remain as dreams. Several barriers to marketing in Eastern European countries are enumerated, and these barriers must be removed as early as possible in order to make marketing work.