Open AccessA Managerial Framework For Evaluating World Markets For Direct Investment
Author(s) -
Barbara J. Coe,
Gopala Ganesh,
Wolfram Kleinknecht
Publication year - 2011
Publication title -
journal of applied business research
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.149
H-Index - 22
eISSN - 2157-8834
pISSN - 0892-7626
DOI - 10.19030/jabr.v6i4.6272
Subject(s) - competitor analysis , foreign direct investment , industrial organization , business , quality (philosophy) , investment (military) , process (computing) , selection (genetic algorithm) , microeconomics , marketing , economics , computer science , philosophy , epistemology , artificial intelligence , politics , political science , law , macroeconomics , operating system
This paper presents a managerial framework for improving the quality of the decision making process involved in selection of new foreign markets for direct investment. The framework consists of four profiles: Market Characteristics, Competitors, Firm Capabilities, and, Competitive Parity/Superiority. Weights of individual elements within each of the profiles as well as the profile as a whole cane be assigned by managers to reflect the internal and external constraints and requirements of the firm considering foreign direct investment.