Open AccessThe Effects Of Non-Monetary Incentives Upon Survey Refusal Tendencies Of The Affluent Consumer Population
Author(s) -
Steven W. Pharr,
Randall M. Stuefen,
Molly Wilber
Publication year - 2011
Publication title -
journal of applied business research
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.149
H-Index - 22
eISSN - 2157-8834
pISSN - 0892-7626
DOI - 10.19030/jabr.v6i3.6294
Subject(s) - incentive , value (mathematics) , probabilistic logic , population , economics , phenomenon , control (management) , demographic economics , microeconomics , econometrics , statistics , demography , mathematics , sociology , physics , management , quantum mechanics
This study examined the refusal to respond phenomenon in survey research. The effects of various non-monetary incentives upon response rates of upscale consumers were tested. High value probabilistic and low value reward incentives were administered, in conjunction with a control group. Chi Square analysis indicated a significant difference between response rates for the control and probabilistic executions. These results suggest that the high value probabilistic incentive actually decrease response rates in the affluent population.