Open AccessDoes Education Affect Economic Planners Marketing Management Style?
Author(s) -
Dianee M. Neeb,
Dale D. Pletcher,
Carl H. Walther
Publication year - 2011
Publication title -
journal of applied business research
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.149
H-Index - 22
eISSN - 2157-8834
pISSN - 0892-7626
DOI - 10.19030/jabr.v5i4.6338
Subject(s) - affect (linguistics) , prioritization , marketing , business , style (visual arts) , management styles , business education , marketing management , public relations , higher education , economic growth , economics , political science , sociology , process management , communication , archaeology , history
Findings of this study suggest that educational training plays a significant role in the marketing management style of community economic developers. Planners with business majors understood the prioritization of corporations site location variables better than did planners with urban planning or other non-business degrees. Business education was also more likely to be associated with usage of marketing-specific information and aggressiveness in pursuing targeting firms. However, neither source of funding (public versus private) nor location (urban versus rural) explains the tendency of economic development organizations to employ business majors.