Open AccessCustomer Preference For Alternative Credit Card Based Payment Methods: Some Empirical Evidence
Author(s) -
Gopala Ganesh,
Erramilli M. Krishna
Publication year - 2011
Publication title -
journal of applied business research
Language(s) - English
Resource type - Journals
eISSN - 2157-8834
pISSN - 0892-7626
DOI - 10.19030/jabr.v3i3.6524
Subject(s) - credit card , business , preference , payment , variety (cybernetics) , credit card interest , chargeback , advertising , payment card , atm card , entertainment , marketing , economics , finance , computer science , art , visual arts , artificial intelligence , microeconomics
This article looks at consumer preferences for two major types of credit cards viz: (1) national credit cards i.e. bank credit cards and travel and entertainment cards that are typically accepted at a wide variety of establishments and (2) store credit cards whose acceptance is typically limited to stores that constitute a department store chain. Through a mail survey, an attempt is made to identify the reasons for card preferences and distinguishing background characteristics of individuals with a distinct preference.