Open AccessMotives Behind The Integration Of CSR Into Business Strategy: A Comparative Study In French SMEs
Author(s) -
LinhChi Vo,
Karen DelchetCochet,
Hakim Akeb
Publication year - 2015
Publication title -
journal of applied business research
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.149
H-Index - 22
eISSN - 2157-8834
pISSN - 0892-7626
DOI - 10.19030/jabr.v31i5.9412
Subject(s) - corporate social responsibility , business , context (archaeology) , sample (material) , marketing , strategic management , industrial organization , accounting , public relations , political science , paleontology , chemistry , chromatography , biology
Corporate social responsibility (CSR) in the context of small and medium enterprises (SMEs) has become an important and substantial area of study for quite a few years. In this literature, while so much research has shed light on what makes SMEs integrate CSR into their business strategy, the existing results regarding their economic, social, and environmental motives are contradictory. In this article, we aim at making a contribution by conducting an integrative study. More specifically, we compare the roles of economic, social, and environmental motives in driving SMEs to make CSR become an integral part of their strategic planning and routine operational performance. Our sample includes 155 French SMEs.