Open AccessWhen Do Organizations Behave Opportunistically? The Effects Of Collectivistic Organizational Culture
Author(s) -
Sungmin Ryu,
Woojung Jang,
Jukyung Lee,
Jong Eun Lee
Publication year - 2012
Publication title -
journal of applied business research
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.149
H-Index - 22
eISSN - 2157-8834
pISSN - 0892-7626
DOI - 10.19030/jabr.v28i6.7345
Subject(s) - opportunism , collectivism , transaction cost , business , investment (military) , microeconomics , organizational culture , database transaction , industrial organization , marketing , social psychology , psychology , economics , management , finance , market economy , individualism , political science , politics , computer science , law , programming language
Transaction cost theory posits that firms behave opportunistically if they are given the chance. In reality, however, some firms act opportunistically, whereas others do not. This raises the question of under what circumstances firms tend to behave opportunistically. Previous studies provided no clear explanation of when opportunism occurs and what its antecedents are. This study identifies the circumstances under which firms behave opportunistically by empirically testing the following two causal factors in opportunistic behaviors: transaction-specific investment (TSI) and collectivistic organizational culture. The survey results indicate that a firms TSI is an important factor influencing opportunistic behaviors and that collectivism moderates the relationship between TSI and opportunism.