
University Student Shopping Patterns: Internet vs. Brick And Mortar
Author(s) -
Emilija Arnaudovska,
Kelly Bankston,
Jana Simurkova,
Michael C. Budden
Publication year - 2010
Publication title -
journal of applied business research
Language(s) - English
Resource type - Journals
eISSN - 2157-8834
pISSN - 0892-7626
DOI - 10.19030/jabr.v26i1.274
Subject(s) - span (engineering) , style (visual arts) , life span , attention span , the internet , psychology , medicine , art , engineering , visual arts , gerontology , computer science , world wide web , cognition , neuroscience , civil engineering
In today’s retail environment there are some who enjoy shopping and some who do not. People have many options when it comes to where they shop; they can shop from home or venture out to the store. Shopping has never been as fast and convenient as it is today. Technology is more advanced and internet usage is rapidly increasing. Retailers are realizing internet shopping is a phenomenon that is not going to disappear. It is a rare retailer who has no web presence. In order to satisfy customers, managers need to examine how people shop. College students have their own shopping behavior as this study examines.