Open AccessPorters Strategic Types: Differences In Internal Processes And Their Impact On Performance
Author(s) -
Kundan Kumar,
Ram Subramanian
Publication year - 2011
Publication title -
journal of applied business research
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.149
H-Index - 22
eISSN - 2157-8834
pISSN - 0892-7626
DOI - 10.19030/jabr.v14i1.5732
Subject(s) - context (archaeology) , perception , management philosophy , strategic management , strategic planning , business , process management , marketing , psychology , operations management , management , economics , biology , paleontology , neuroscience
This study examined differences in the environmental perceptions, management philosophy and values, and performance goals of strategic types based on Porters generic strategies, in the context specific setting of the health care industry. Results of the study show that different strategic types differed on a number of dimensions of managerial philosophy and values, and in terms of the major goals emphasized, thus emphasizing the differences in internal processes.