Open AccessImpact of Gender, Race, And Dress On Choice of CPAs
Author(s) -
Zafar U. Khan,
Sudhir K. Chawla,
Elton A. Devine
Publication year - 2011
Publication title -
journal of applied business research
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.149
H-Index - 22
eISSN - 2157-8834
pISSN - 0892-7626
DOI - 10.19030/jabr.v13i1.5772
Subject(s) - race (biology) , demographic economics , psychology , demography , economics , sociology , gender studies
The study investigated the effect of client gender, CPA ethnic origin, CPA gender and CPA dress on the likelihood of hiring a CPA. Subjects perceptions of CPAs for important determinants of the hiring decision were collected and analyzed. Results indicate that Caucasian CPAs were rated highest on most dimensions including likelihood-of-hiring and African-American CPAs were rated lowest. While the dress of Caucasian CPAs did not seem to matter, casually dressed minority CPAs were rated significantly lower than formally dressed minority CPAs.