Open AccessApplied Scale Development: Measurement Of Store Image
Author(s) -
James Reardon,
Chip E. Mikller,
Barbara J. Coe
Publication year - 2011
Publication title -
journal of applied business research
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.149
H-Index - 22
eISSN - 2157-8834
pISSN - 0892-7626
DOI - 10.19030/jabr.v11i4.5851
Subject(s) - scale (ratio) , domain (mathematical analysis) , computer science , image (mathematics) , development (topology) , data science , marketing , business , artificial intelligence , mathematics , geography , cartography , mathematical analysis
The paper discusses the need for the development of measures that can be used in an applied domain. It suggests that applied scales differ from scales used for scientific research in several ways. The paper presents an applied scale developed for use by retail managers to assess store image. Unlike previous research, the priorities used in the development of the scale included the applicability of the scale by store managers.