Open AccessThe Effect Of Print Advertisings Use Of Sexual Themes ON Brand Recall And Purchase Intention: A Product Specific Investigation Of Male Responses
Author(s) -
William F. Grazer,
Garland Kessling
Publication year - 2011
Publication title -
journal of applied business research
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.149
H-Index - 22
eISSN - 2157-8834
pISSN - 0892-7626
DOI - 10.19030/jabr.v11i3.5859
Subject(s) - recall , advertising , psychology , product (mathematics) , product category , sexual discrimination , social psychology , business , sociology , cognitive psychology , mathematics , geometry , gender studies