Open AccessOrganizational Commitment And Turnover Intentions Of Marketing Managers
Author(s) -
James B. DeConinck,
Duane P. Bachmann
Publication year - 2011
Publication title -
journal of applied business research
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.149
H-Index - 22
eISSN - 2157-8834
pISSN - 0892-7626
DOI - 10.19030/jabr.v10i3.5928
Subject(s) - organizational commitment , seniority , organizational justice , business , marketing , structural equation modeling , affective events theory , job satisfaction , relationship marketing , psychology , job performance , marketing management , social psychology , job attitude , political science , statistics , mathematics , law
Previous research has increased our understanding of organizational commitment; however, few researchers have analyzed the antecedents and consequences of organizational commitment of marketing managers. A structural equation model explaining the organizational commitment of 335 marketing managers was developed and tested. Higher levels of distribute justice, job satisfaction, promotional opportunity and seniority were significant predictors of organizational commitment. Marketing managers intention to leave their jobs was highly influenced by their degree of organizational commitment. Kinship responsibility was not a significant predictor in the model.