Open AccessPositioning A Radio Station
Author(s) -
Naveen Donthu,
Roland T. Rust
Publication year - 2011
Publication title -
journal of applied business research
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.149
H-Index - 22
eISSN - 2157-8834
pISSN - 0892-7626
DOI - 10.19030/jabr.v10i3.5920
Subject(s) - position (finance) , span (engineering) , computer science , product (mathematics) , telecommunications , key (lock) , perception , business , computer security , engineering , mathematics , psychology , finance , civil engineering , geometry , neuroscience
We present a density estimation based product positioning approach to best position a radio station in a new market or reposition itself in an existing market. We also combine perceptual research with music research to provide a programming strategy in the form of a recording artist list that is associated with the radio stations suggested image.