Open AccessSocial Media Management
Author(s) -
Roberto E. Montalvo
Publication year - 2016
Publication title -
international journal of management and information systems
Language(s) - English
Resource type - Journals
eISSN - 1546-5748
pISSN - 2157-9628
DOI - 10.19030/ijmis.v20i2.9645
Subject(s) - social media , reputation , business , public relations , reputation management , creativity , cites , marketing , corporate social responsibility , strategic management , social business , sociology , political science , social science , fishery , law , biology
The article focuses on the influence that social media is having on the corporate landscape. It offers a view of recent activity in corporate social media management hiring and contrasts it to the webmaster hiring during the mid-1990s. The hiring activity reflects the growth in time people are spending online – socially. It also describes how social media management influences brand awareness and brand reputation. It explains the core business competencies of strategy development; business analytics; creativity; and collaboration. The article cites the level of hiring as a call for academic course offerings in corporate social media management.