Open AccessLinking The Creative Process To Innovation Through Software-Enabled Activities
Author(s) -
Angela Mattia
Publication year - 2012
Publication title -
international journal of management and information systems
Language(s) - English
Resource type - Journals
eISSN - 1546-5748
pISSN - 2157-9628
DOI - 10.19030/ijmis.v17i1.7588
Subject(s) - creativity , process (computing) , software , computer science , knowledge management , outcome (game theory) , creativity technique , software development , process management , software engineering , business , psychology , social psychology , mathematics , mathematical economics , programming language , operating system
This research addresses what creativity is by presenting numerous different perspectives. It also offers a managerial vision on how to encourage creativity by using software features that currently exist in commonly used business applications that could enable more people to be creative more often. It is argued that currently there are many software features that can enable the execution of the primary tasks necessary to support and stimulate creativity and innovation. This paper presents a model that links the process for creativity to innovation, summarizes the software-enabled primary tasks, and illustrates how its structure produces innovation as the outcome. The result is a more efficient and effective link between creativity and innovation by using software as the catalyst.