Open AccessThe GuaranIndustry In Brazil
Author(s) -
Carlos Miguel Barber Kuri
Publication year - 2011
Publication title -
the international business and economic research journal/the international business and economics research journal
Language(s) - English
Resource type - Journals
eISSN - 2157-9393
pISSN - 1535-0754
DOI - 10.19030/iber.v7i5.3258
Subject(s) - wonder , amazon rainforest , product (mathematics) , position (finance) , natural resource , business , development economics , commerce , natural resource economics , geography , political science , economics , law , biology , ecology , geometry , mathematics , finance , psychology , social psychology
Brazil is undoubtedly a country that has many viable natural resources that it can make the most of. The guaran in this particular case, is a fruit that only grows in this region of the Amazon and which gives this country the opportunity to position itself competitively in the soft drink industry. It is no wonder that the exploitation of this fruit is not exclusively in the hands of the Manues Indian anymore and has become a product that has helped generate national wealth.