Globalization And The Emergence Of New Business Models In The Wine Industry | Zendy

Richard M. Castaldi | Zendy; Susan Cholette | Zendy; April Frederick | Zendy

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Globalization And The Emergence Of New Business Models In The Wine Industry

Author(s) -

Richard M. Castaldi,

Susan Cholette,

April Frederick

Publication year - 2011

Publication title -

international business and economics research journal (iber)

Language(s) - English

Resource type - Journals

eISSN - 2157-9393

pISSN - 1535-0754

DOI - 10.19030/iber.v4i3.3577

Subject(s) - competitor analysis , globalization , wine , competitive advantage , business , business model , industrial organization , economic geography , international trade , commerce , economy , marketing , market economy , economics , physics , optics

The forces of globalization have dramatically altered the international competitive landscape of the wine industry. This paper identifies and analyzes four new business models that have emerged among major industry competitors as wineries strive to create sustainable sources of competitive advantage.

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