Open AccessGlobalization And The Emergence Of New Business Models In The Wine Industry
Author(s) -
Richard M. Castaldi,
Susan Cholette,
April Frederick
Publication year - 2011
Publication title -
the international business and economic research journal/the international business and economics research journal
Language(s) - English
Resource type - Journals
eISSN - 2157-9393
pISSN - 1535-0754
DOI - 10.19030/iber.v4i3.3577
Subject(s) - competitor analysis , wine , globalization , business model , competitive advantage , business , industrial organization , diamond model , international trade , economic geography , economy , economic system , commerce , market economy , marketing , economics , political science , physics , optics , china , law
The forces of globalization have dramatically altered the international competitive landscape of the wine industry. This paper identifies and analyzes four new business models that have emerged among major industry competitors as wineries strive to create sustainable sources of competitive advantage.