Open AccessA Typology Of Music Consumption Motivations
Author(s) -
Philip J. Trocchia,
Melissa M. Apps,
Sarah E. McNish
Publication year - 2011
Publication title -
the international business and economic research journal/the international business and economics research journal
Language(s) - English
Resource type - Journals
eISSN - 2157-9393
pISSN - 1535-0754
DOI - 10.19030/iber.v1i9.3972
Subject(s) - typology , consumption (sociology) , psychology , dominance (genetics) , context (archaeology) , existentialism , sociology , political science , social science , biochemistry , chemistry , anthropology , law , gene , paleontology , biology
This study explores individual music consumption preferences using the existential-phenomenological paradigm of interpretive research. Holts (1995) typology is employed and modified to develop a motivational framework for music consumption. Within the context of the framework, thirteen basic reasons for consuming music are presented: accounting, auditory stimulation, fantasy, memory trigger, identification, inspiration, professional development, ambiance, discussion topic, event preparation, communing, gaining acceptance, and exerting dominance. Implications for marketing practitioners and future research opportunities for marketing academicians are discussed.