Open AccessStrategic Human Resource Management And Global Expansion Lessons From The Euro Disney Challenges In France
Author(s) -
Guergana Karadjova-Stoev,
Bahaudin G. Mujtaba
Publication year - 2016
Publication title -
the international business and economic research journal/the international business and economics research journal
Language(s) - English
Resource type - Journals
eISSN - 2157-9393
pISSN - 1535-0754
DOI - 10.19030/iber.v15i3.9672
Subject(s) - multinational corporation , strategic planning , business , human resources , strategic human resource planning , strategic management , resource (disambiguation) , human resource management , element (criminal law) , marketing , public relations , management , political science , economics , finance , computer network , computer science , law
The strategic role of human resource (HR) management should be seen as an integral element of a company’s overall success in accomplishing its mission and business strategy. The paper will demonstrate how the decisions of a company’s HR department are essential for a company’s long-term success. In other words, strategic planning will not be presented solely as a company’s objective, but a human resource imperative as demonstrated through the Euro Disney case. In the case of Euro Disney, strategic HR management was simply missing, which caused the company’s initial strategy not to be successful in Europe. While analyzing the case and what the situation could have been with the exercise of HR’s strategic role, emphasis is placed on the importance of cultural awareness. For the purpose of further clarifying the importance of cultural awareness, a comparison is drawn between the United States and France as some of the most important lessons both for Disney and other multinational enterprises are outlined.