Open AccessRelationship Marketing Tactics and Customer Loyalty-A Case of the Mobile Telecommunication Industry in Ghana
Author(s) -
Godfred Yaw Koi-Akrofi,
Joyce Koi-Akrofi,
Vodafone Ghana
Publication year - 2013
Publication title -
asian journal of business management
Language(s) - English
Resource type - Journals
eISSN - 2041-8752
pISSN - 2041-8744
DOI - 10.19026/ajbm.5.5815
Subject(s) - business , loyalty business model , marketing , telecommunications , mobile telephony , loyalty , advertising , engineering , service quality , mobile radio , service (business)