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PRELIMINARY INVESTIGATION OF A VIDEO‐BASED STIMULUS PREFERENCE ASSESSMENT
Author(s) -
Snyder Katie,
Higbee Thomas S.,
Dayton Elizabeth
Publication year - 2012
Publication title -
journal of applied behavior analysis
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.1
H-Index - 76
eISSN - 1938-3703
pISSN - 0021-8855
DOI - 10.1901/jaba.2012.45-413
Subject(s) - psychology , preference , clips , stimulus (psychology) , videotape recording , cognitive psychology , multimedia , artificial intelligence , computer science , statistics , mathematics
Video clips may be an effective format for presenting complex stimuli in preference assessments. In this preliminary study, we evaluated the correspondence between preference hierarchies generated from preference assessments that included either toys or videos of the toys. The top‐ranked item corresponded in both assessments for 5 of the 6 participants, and the top‐ and bottom‐ranked items corresponded for 4 participants. The implications of these results for future research on video preference assessments are discussed.