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INCREASING DONATIONS TO SUPERMARKET FOOD‐BANK BINS USING PROXIMAL PROMPTS
Author(s) -
Farrimond Samantha J.,
Leland Louis S.
Publication year - 2006
Publication title -
journal of applied behavior analysis
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.1
H-Index - 76
eISSN - 1938-3703
pISSN - 0021-8855
DOI - 10.1901/jaba.2006.10-05
Subject(s) - psychological intervention , psychology , food labeling , point of sale , point (geometry) , marketing , advertising , business , food science , computer science , world wide web , psychiatry , geometry , mathematics , chemistry
There has been little research into interventions to increase participation in donating items to food‐bank bins. In New Zealand, there has been an increased demand from food banks (Stewart, 2002). This study demonstrated that point‐of‐sale prompts can be an effective method of increasing donations to a supermarket food‐bank bin.