Premium
PROMPTING PATRON SAFETY BELT USE AT A SUPERMARKET
Author(s) -
Engerman Jennifer A.,
AUSTIN John,
Bailey Jon S.
Publication year - 1997
Publication title -
journal of applied behavior analysis
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.1
H-Index - 76
eISSN - 1938-3703
pISSN - 0021-8855
DOI - 10.1901/jaba.1997.30-577
Subject(s) - intervention (counseling) , advertising , grocery shopping , business , grocery store , marketing , psychology , medical emergency , transport engineering , internet privacy , engineering , medicine , computer science , psychiatry
We used a reversal (ABAB) design to assess the effects of a personal prompt on safety belt usage by grocery store patrons. A personal prompt delivered by grocery carriers resulted in a 12% increase in the number of patrons exiting the parking lot with their safety belts buckled. This simple, low‐cost intervention offers potential savings to society from increased safety belt use.