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THE STUDY OF CONSUMER BEHAVIOR AND SOCIAL VALIDITY: AN ESSENTIAL PARTNERSHIP FOR APPLIED BEHAVIOR ANALYSIS
Author(s) -
Schwartz Ilene S.
Publication year - 1991
Publication title -
journal of applied behavior analysis
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.1
H-Index - 76
eISSN - 1938-3703
pISSN - 0021-8855
DOI - 10.1901/jaba.1991.24-241
Subject(s) - general partnership , citation , psychology , library science , social psychology , sociology , computer science , political science , law