Premium
REWARDING SAFETY BELT USAGE AT AN INDUSTRIAL SETTING: TESTS OF TREATMENT GENERALITY AND RESPONSE MAINTENANCE
Author(s) -
Geller E. Scott
Publication year - 1983
Publication title -
journal of applied behavior analysis
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.1
H-Index - 76
eISSN - 1938-3703
pISSN - 0021-8855
DOI - 10.1901/jaba.1983.16-189
Subject(s) - incentive , morning , seat belt , work (physics) , license , baseline (sea) , psychology , business , operations management , engineering , computer science , medicine , economics , automotive engineering , political science , law , microeconomics , mechanical engineering , operating system
An incentive program to motivate seat belt use was implemented at a large munitions plant. Seat belt usage was assessed daily at an entrance/exit gate of the industrial complex when employees arrived for work in the morning and departed in the afternoon. During treatment incentive fliers, which prompted seat belt usage and gave belt wearers opportunities to win prizes, were distributed only in the afternoon. Seat belt wearing increased from baseline means of 20.4% and 17.3% during the morning and afternoon, respectively, to averages of 55.5% during afternoon departures and 31.1% during morning arrivals. During follow‐up, mean belt use dropped almost to baseline levels. Categorizing vehicles according to driver sex and license plate number enabled a study of belt wearing practices of individuals, and revealed that the incentive program influenced some drivers to wear their seat belts during morning arrival when incentives were not distributed (i.e., treatment generalization) and during a follow‐up period after the incentives were withdrawn (i.e., response maintenance).