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SHOPLIFTING PREVENTION: PROVIDING INFORMATION THROUGH SIGNS
Author(s) -
McNees M. Patrick,
Egli Daniel S.,
Marshall Rebecca S.,
Schnelle John F.,
Risley Todd R.
Publication year - 1976
Publication title -
journal of applied behavior analysis
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.1
H-Index - 76
eISSN - 1938-3703
pISSN - 0021-8855
DOI - 10.1901/jaba.1976.9-399
Subject(s) - publicity , psychology , public health , advertising , psychiatry , environmental health , marketing , business , medicine , nursing
Shoplifting is one of the most frequent crimes in the United States, yet there is no agreement about effective prevention procedures. Since most prevention strategies are aimed at either increasing public awareness of the severity of the consequences or increasing the threat of detection, procedures that contain these elements were evaluated. Posting signs around a department of a department store pointing out that shoplifting is a crime, etc ., partially reduced shoplifting rates. When merchandise that was frequently taken was identified by signs and stars, shoplifting decreased to near zero. Publicity campaigns to inform the public of consequences for shoplifting may produce desirable results, but identifying likely shoplifting targets, which may increase the likelihood of detection, effectively reduces shoplifting rates.