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8.2: Factors Affecting Image Quality Preferences
Author(s) -
Satgunam PremNandhini,
Woods Russell L,
Bronstad P Matthew,
Peli Eli
Publication year - 2010
Publication title -
sid symposium digest of technical papers
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.351
H-Index - 44
eISSN - 2168-0159
pISSN - 0097-966X
DOI - 10.1889/1.3500640
Subject(s) - preference , purchasing , pairwise comparison , quality (philosophy) , product (mathematics) , image quality , image (mathematics) , key (lock) , computer vision , face (sociological concept) , computer science , psychology , artificial intelligence , advertising , business , marketing , mathematics , statistics , sociology , philosophy , geometry , epistemology , social science , computer security
Image quality plays a key role in consumer purchasing decisions. In this study we manipulated image quality of videos using a consumer product that enhances digital video images in real time. Videos were presented on two HDTVs, enhanced by varying amounts and subjects made pairwise comparisons. Our results showed two distinct preference groups “Sharp” and “Smooth” in our study subjects. Preferences for enhancement depended on the video content, particularly the presence or absence of a human face.