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65.1: Invited Paper : An Overview of Display Interconnect Technology Trends: Technologies & Markets
Author(s) -
Opdahl Peter
Publication year - 2007
Publication title -
sid symposium digest of technical papers
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.351
H-Index - 44
eISSN - 2168-0159
pISSN - 0097-966X
DOI - 10.1889/1.2785677
Subject(s) - interconnection , liquid crystal display , phone , mobile phone , market segmentation , manufacturing engineering , flat panel display , telecommunications , business , flat panel , marketing , industrial organization , computer science , engineering , electrical engineering , computer graphics (images) , philosophy , linguistics , operating system
This paper will address general technology and market trends for the assembly of display modules, concentrating on how the maturation of the display industry is affecting technology choices and market segmentation. The year 2007 promises to be one of great change in the world of flat panel displays, with non‐LCD technology getting its first real foothold in mobile phone main screen applications, a continuing glut of glass manufacturing capacity, and the migration of display assembly factories into Eastern Europe and Mexico. This, coupled with double‐digit percentage declines in the ASPs of almost every color display technology, means that manufacturers are continuing to squeeze out production costs wherever possible. As a result, companies are reviewing the back‐end interconnect assembly portion of display manufacturing in a way that they have not done before now. The long‐term end result is likely to be a higher level of segmentation in the display industry as it follows a path similar to the semiconductor industry before it. In the shorter term, companies will aggressively review technical requirements, assembly techniques, and material choices in their quest for lower costs.