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40.1: Invited Paper : The Zenithal Bistable Device: From Concept to Consumer
Author(s) -
Jones J. Cliff
Publication year - 2007
Publication title -
sid symposium digest of technical papers
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.351
H-Index - 44
eISSN - 2168-0159
pISSN - 0097-966X
DOI - 10.1889/1.2785562
Subject(s) - bistability , signage , computer science , liquid crystal display , point (geometry) , digital signage , simple (philosophy) , electronic engineering , engineering , multimedia , materials science , optoelectronics , mathematics , business , philosophy , geometry , epistemology , operating system , advertising
The first commercial use of the Zenithal Bistable Display (ZBD®) is for electronic point of purchase (epop™) signage in the retail sector. As a reflective bistable display, this novel LCD technology only consumes power if the image is updated. It is addressed using a simple passive matrix and consequently allows large amounts of information to be displayed using low cost STN drivers. The operating principles, manufacturing method and performance of ZBD are reviewed.

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