Open Access광고표현유형이 소비자의 심리적 거리감에 따라 크라우드펀딩 참여의도에 미치는 영향-시간적, 확률적 거리감을 중심으로-
Author(s) -
구아롬,
이연준
Publication year - 2019
Publication title -
a journal of brand design association of korea
Language(s) - Uncategorized
Resource type - Journals
eISSN - 1975-0900
pISSN - 1738-0863
DOI - 10.18852/bdak.2019.17.3.17
Subject(s) - business
Accelerating Research
Robert Robinson Avenue,
Oxford Science Park, Oxford
OX4 4GP, United Kingdom
Address
John Eccles HouseRobert Robinson Avenue,
Oxford Science Park, Oxford
OX4 4GP, United Kingdom