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제품유형에 따른 모바일 배너광고의 유머표현이 브랜드태도에 미치는 영향
Author(s) -
홍영일
Publication year - 2019
Publication title -
a journal of brand design association of korea
Language(s) - Uncategorized
Resource type - Journals
eISSN - 1975-0900
pISSN - 1738-0863
DOI - 10.18852/bdak.2019.17.2.31
Subject(s) - philosophy

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