Open AccessThe Effect of CEO's Unethical Activity in Franchise Company on Consumers' Brand Preference and Purchase Intention
Author(s) -
Youngju Jin
Publication year - 2018
Publication title -
beu'laendeu di'jainhag yeon'gu
Language(s) - English
Resource type - Journals
eISSN - 1975-0900
pISSN - 1738-0863
DOI - 10.18852/bdak.2018.16.4.5
Subject(s) - franchise , business , preference , advertising , brand preference , marketing , business administration , brand awareness , microeconomics , economics