Open AccessA Case Study of University Brand Strategy Development Using BSM
Author(s) -
YongJae Lee
Publication year - 2018
Publication title -
beu'laendeu di'jainhag yeon'gu
Language(s) - English
Resource type - Journals
eISSN - 1975-0900
pISSN - 1738-0863
DOI - 10.18852/bdak.2018.16.4.161
Subject(s) - brand strategy , business , manufacturing engineering , advertising , engineering , brand equity