Open AccessA Case Study of University Brand Strategy Development Using BSM
Author(s) -
이용재
Publication year - 2018
Publication title -
a journal of brand design association of korea
Language(s) - English
Resource type - Journals
eISSN - 1975-0900
pISSN - 1738-0863
DOI - 10.18852/bdak.2018.16.4.161
Subject(s) - brand strategy , business , manufacturing engineering , advertising , engineering , brand equity
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